• Energetic and self-motivated digital marketing professional with a solid background in managing both agency-brand and brand-customer relationships and interaction for notable Canadian brands through direct marketing strategies and channels.
  • With over 4 years experience on the agency side managing accounts such as SickKids Foundation, TELUS and TD; social media and content marketing for a mobile app design/design startup; and working on the brand side at RBC in their web design and development team, brings a thoughtful perspective and blend of digital skills.

EXPERIENCE

Founder & CEO
Kwok Corp.
Jan 2019 – Present

  • Building and managing various private enterprises and e-commerce brands

 

Owner & Grower
Mykrogreenery
Jan 2019 – Present

  • Small scale urban farm operation specializing in growing and providing hyper local fresh microgreens in the GTA

 

Self-employed
Freelance Business Consulant
Jan 2017 – Present

  • Created and designed e-commerce websites and emails for small businesses
  • Managed and implemented digital marketing, social media & content marketing strategies

Cossette – Vision 7 Communications
Account ExecutiveNov 2015 – Nov 2016
Account CoordinatorNov 2014 – Nov 2015
Account Management InternApr 2014 – Oct 2014

Clients: TELUS, TD Canada Trust, SickKids Foundation

  • Manage direct marketing production process including coordination of internal and client meetings, copy revisions and approvals (client and legal), estimate approvals, and workback schedules
  • Daily financial management such as coordination of billings, budgets, and dockets
  • Liaise with creative teams and internal resources to ensure that projects are running smoothly, on time and on budget
  • Research background information and follow client activities, their competitors and their industries
  • Manage production process for RFPs and helped out with new business pitches

Adverything
Advertising Blogger – Founder
Dec 2010 – Jul 2014

Adverything was an online space that I created that focused on everything related to creativity, design and advertising. It was my outlet to share my passion with the world.


Plastic Mobile – Havas Worldwide
Marketing Coordinator
Jun 2013 – Aug 2013
  • Researched and wrote blog posts on mobile apps, news and events
  • Reviewed mobile-related research reports and articles and compiled information for monthly mobile reports on a daily basis
  • Mobile and Digital Market Research (mHealth, mPharma, mBanking, mCommerce, mShopping)
  • Managed Plastic Mobile’s social media (Facebook and Twitter)
  • Business Development Research (industries: real estate, online shopping, hospitality)
  • Clients include: Loyalty One AIR MILES, Pizza Pizza Ltd., Royal LePage
  • Suggested an internal form of communication similar to Reddit for sharing content such as relevant mobile industry news and research.

Royal Bank of Canada (RBC)
5 summers 

Quality Assurance Analyst
Jul – Aug 2012
  • Ensured the content and development of final web products were aligned to clients’ requirements and pass quality assurance tests
  • Worked closely with IAs, front and back end developers, designers and off shore resources for quality control to ensure final work is of highest quality and conforms to client guidelines/requirements to expected standards

Web Development Support
May – Aug 2011
  • Debug issues that arise with the performance of internal client webpages
  • Prepared over 6000 logos for RBC Brand Management in Adobe Illustrator, uploaded and entered related data for content management system
  • Designed and prepared training materials for new users

Quality Assurance Analyst
May – Aug 2010
  • Developed MTP, test cases, executes tests, communicates with BSA & developers during defect analysis and fixing, documents test results.
  • Researched, designed and gave a presentation on Agile Software Development to the team
  • Prepared the web content template for RBC Capital Markets (Japan) Ltd. Website
  • Designed wireframes for internal RBC webpages using Visio
  • Worked closely with Front and Back-End Web Developers, Web & Graphic Designers and Information Architects.

Web Client Support
Jun – Aug 2009
  • Worked in the WCCoE (Web and Components Centre of Excellence) group.
  • Responsible for providing training and client support during web migrations of several RBC web servers
  • Went on-site and worked on the migration of all content for RBC Wealth Management to the new content management system


Web Developer/Webmaster
Jun – Aug 2008

  • Maintained and edited internal client webpages as per request by clients
  • Developed and executed business strategies for building and servicing web products that better align to the needs of the bank and clients

EDUCATION

University of Toronto
Digital Marketing Management Certificate
2018

Seneca College of Applied Arts and Technology
Honours, Ontario College Diploma Creative Advertising
2012 – 2014

Western University
Bachelor of Arts (BA) – Honours Specialization in Media, Information & Technoculture (MIT)
Certificate in Writing
2008-2012

St. Andrew’s College
High School Diploma
2004 – 2008

SKILLS

  • Social Media Marketing
  • Social Media Strategy
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Email Marketing
  • WordPress
  • Shopify
  • Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro

INTERESTS/HOBBIES

  • Urban Farming
  • Camping
  • Playing Soccer
  • Cooking
  • Music & TV Series
  • Toronto Maple Leafs
  • Toronto Raptors
  • Toronto Blue Jays
  • Toronto FC